Our Story
Innovate Wisely offers volume-based business solutions across each stage of the new product development cycle. By applying our validated new product estimation model to the innovation journey, each solution can have quantitative output that is based on a volumetric result. We have strategic alliances with other marketing research suppliers which allows us to offer a combined solution to product manufacturers and service providers. Our clients benefit from this unbundled use of alliances because they get the data collection and forecasting from dedicated specialists, faster, and at a better price.
"Advancing a new product from one stage-gate to another based on volume potential is the key to improving launch success." - Innovate Wisely
We specialize in the science of applying volume-based solution tools to the innovation journey. Our clients see improvements to their business performance because:
"Advancing a new product from one stage-gate to another based on volume potential is the key to improving launch success." - Innovate Wisely
We specialize in the science of applying volume-based solution tools to the innovation journey. Our clients see improvements to their business performance because:
- Early-stage ideas progress on their volume potential not just on their concept appeal such as a top two box response,
- Concepts are optimized on their sales potential, thereby improving launch performance,
- Clear and accurate estimates of business performance leads to more profitable and stable results in the marketplace over time.
Our Solutions
Each stage of new product development can be guided by quantifiable volume-based metrics. Screening can pick winners based on the most volume potential, concepts/products optimized on volume potential, and the best launch plans can be selected to maximize sales potential.
Volume-Based Concept Selection
How can I screen many ideas and pick the best candidates based not solely on their concept appeal, but also on their volume potential?
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Volume-Based Concept Optimization
How can I optimize my product such that I am picking the best price and the best product configuration that maximize sales potential?
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Volume-Base Launch Plans
How can I pick the best marketing plan to launch my new product and know how much volume it will likely generate?
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Insights Newsletter "Wise Words"
Join our "Wise Words" mailing list and receive new and better ways to improve new product research directly from the viewpoint of new product forecasting analysts. We will not share your information with other organizations, and you can unsubscribe at any time. Our newsletter is produced on an intermittent basis, usually quarterly, when there are new unique capabilities to share.