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"Wise Words"

Insights and newsletters from a new product forecaster's perspective.
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August 2023
Volumetrics and Package Testing
Picking the "best" new package that will add incrementality to a brand's sales has often been a struggle. The final selection process is often based on soft measures, such as overall appeal or a collection of attribute results.  Conflicting consumer responses and a lack of knowledge as to which metrics to focus upon often leads to suboptimal package selection. 

​But there is a clear answer to the mystery when a few principles are followed.
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