Insights

August 2023
Volumetrics and Package Testing

Picking the "best" new package that will add incrementality to a brand's sales has often been a struggle. The final selection process is often based on soft measures, such as overall appeal or a collection of attribute results. Conflicting consumer responses and a lack of knowledge as to which metrics to focus upon often leads to suboptimal package selection.

But there is a clear answer to the mystery when a few principles are followed.

Coming soon ...

"Wise Words"