VIEW SLIDES

​December 2023
Volumetrics and Product Assortment

​Volumetrics and Product Assortment - Selecting the most promising variants to include in a new line of products can be a difficult decision. The final selection is often based on a metric that measures the proportion of consumers who like the various flavors. However, this perspective is limited since individual flavors contribute differing amounts of volume to the line.  

Combining the breadth and depth of consumer interest (i.e., reach and frequency) yields a stronger product line because the results are grounded in a volume-based solution.

VIEW SLIDES

​August 2023
Volumetrics and Package Testing

Picking the "best" new package that will add incrementality to a brand's sales has often been a struggle. The final selection process is often based on soft measures, such as overall appeal or a collection of attribute results.  Conflicting consumer responses and a lack of knowledge as to which metrics to focus upon often leads to suboptimal package selection. 

​But there is a clear answer to the mystery when a few principles are followed.

Coming soon ...