About Us
Innovate Wisely was founded to provide better, more informed innovation process solutions that are based on volume potential using its validated new product estimation model as the foundation. We offer these quantitative solutions to product manufacturers and service providers on a global basis. Our solutions are based on our clients' unique business needs for each stage of the innovation development cycle. We partner with primary research suppliers and form alliances with these companies in order to offer a combined solution to manufacturers. Our clients benefit from these alliances because they receive top-quality data collection and solutions from dedicated specialists, faster, and at a better value.
If you would like to add volumetric-based solutions to your innovation development cycle (i.e., concept screening, concept optimization, pricing analysis, menu optimization, product development, or new product volumetric forecasting), please contact one of our experienced staff members.
If you would like to add volumetric-based solutions to your innovation development cycle (i.e., concept screening, concept optimization, pricing analysis, menu optimization, product development, or new product volumetric forecasting), please contact one of our experienced staff members.
George Ciardi
President George has decades of experience in marketing research, R&D, analytics, and staff management. He works closely with clients to develop creative research designs and innovative approaches to maximize their new product success. email: george.ciardi@innovatewise.ly phone: +1 (203) 554-5797 social: LinkedIn |
John Eberle
Vice President John is responsible for project management and the generation and delivery of volumetric forecasting results across all client engagements. He has over 20 years of direct volumetric forecasting and staff management experience in the marketing research field. email: john.eberle@innovatewise.ly phone: +1 (203) 349-1405 social: LinkedIn |
Ken Sobel
Vice President Ken has been solving client marketing and management problems for more than four decades. He has focused on new product forecasting in a variety of sectors since the mid-1980s. Ken continues to work closely with clients on issues ranging from the details of forecasting projects to the strategic implications of new business ventures. email: ken.sobel@innovatewise.ly phone: +1 (203) 563-0310 social: LinkedIn |
Edson Videira
Vice President Edson is responsible for project management and the generation and delivery of volumetric forecasting results across all client engagements. He has over 20 years of direct volumetric forecasting and staff management experience in the marketing research field. email: ed.videira@innovatewise.ly phone: +1 (203) 258-3786 social: LinkedIn |